Detroit Together Digital | 2024 Trends Panel

ABOUT THE EVENT

Together Digital Detroit is kicking off the year right - we're talking trends!

Our panel consists of a diverse group of women who are looking to share their perspectives on important digital trends for 2024 on everything from AI, to hiring, to technology and brand.

ABOUT TOGETHER DIGITAL

Together Digital is a collaborative community of women in digital, marketing, advertising, tech, and development––who choose to share their knowledge, power, and connections to help more women advance in our field.

They say it's not what you know, but who you know. Grow your network by the hundreds when you join our national community of collaborative women who work to help EVERYONE succeed.

We empower women in digital with professional & personal development through the community.

www.togetherindigital.com

AGENDA

8-8:30am Registration/Networking

8:30-8:45am Welcome & Speaker Introduction

8:45-9:15am Panel

9:15-9:25am Q+A

9:25-9:45am Ask & Give

9:45-10am Closing/Networking

PANEL

Amanda Farley / Moderator / Chief Marketing Officer, Aimclear®

Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to brands in the Web 3.0 era. Experienced, multi-award winning marketer, Amanda guides teams to deliver exceptional results across paid and organic search, social, ecommerce, programmatic, PR, and other modes for truly integrated domination.

CMO for Minnesota-based Aimclear, a storied agency with the most US Search Awards of any agency, Amanda champions the work of exceptional marketers for a wide range of amazing clients. Proven track record of crafting integrated marketing programs for large scaling businesses, multi location providers, iconic B2B brands, eCommerce upstarts and mainstays alike, non-profits, and many other organizations.

Clients and colleagues describe Amanda as an “Expert in behavioral strategy,” always “Thinking ahead and looking out for blind spots,” has a “Genuine dedication to success of team,” a “Breath of fresh air,” “Student of the industry,” and demonstrates a “Well-rounded expertise.”

Most recently, her leadership and innovative marketing on behalf of Aimclear clients resulted in seven awards at the US Search Awards & US Agency Awards during the 2023 awards season. Awards Include: Best PPC Campaign (US Search & Agency Awards), Best Integrated Campaign, Best PPC Campaign (Travel/Leisure), Best Use of Search (Health), Best Small Integrated Agency, and Best Small Agency of the Year (PPC).

Lydia Michael / Panelist / Owner of Blended Collective, Speaker & Author of "Brand Love"

Lydia Michael is a speaker, consultant, and author. She works with companies and organizations to develop brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her experience includes working with brands like Deloitte and L’Oréal in Germany. Lydia’s work has been recognized with several diversity and marketing-centered awards. She also leads workshops and speaks to audiences about topics such as multicultural marketing, brand love, entrepreneurship, and personal branding.

In her first book “Brand Love – Building Strong Consumer Brand Connections”, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships that connect on a human level. Offering insight into the use of emotional and rational "Brand Love Drivers," she introduces "The Eight Brand Love Stages" model designed to inspire brand loyalty and advocacy, featuring exclusive interviews, multicultural case studies, and 100+ companies and brands such as Huda Beauty, LEGO, and Toyota in the book. It's available on Amazon and anywhere you can find books.

For more about Lydia, visit www.lydiamichael.com and www.blendedcollective.com.

Lori Sullivan / Panelist / Business + Marketing Strategy Consultant, Stratify Collective

Lori is a seasoned leader at the intersection of marketing and the future of work. She has over 25 years of experience designing customer experiences at both Fortune 500 companies and small startups. This depth of experience enables her to combine industry leading thought leadership and scrappy, startup mentality. She has been documenting trends and leading innovation projects throughout her career.

As the way we work continues to change at a rapid pace, Lori believes the employee experience is what will set great companies apart. New work models and approaches to employee development will reimagine the marketing and advertising industry structure that has been in place for decades. Along the way our individual career journeys will also change.

She is co-Founder of Stratify Collective and Gallup Certified Business/Career Coach.

Hillary Glaser / Panelist / CEO + Founder, Ellie & Jojo Communications

Hillary is a native of Metro-Detroit with an unusual career path. She got her start as a hair stylist and makeup artist - learning to market herself to others. When her Polish grandmother begged her to go back to school and learn "computers", she did. Hillary learned to code and realized how much she hated it but she haphazardly found SEO in the process and it stuck with her for over 20 years.

After moving to Israel to attend college, one of the only jobs she could get was as a marketing director for a start-up eCommerce company. Post-graduation, Hillary continued to work in marketing and found it to be a unique challenge when she made her way state-side working for an advertising agency.

When she's not working, she's hanging out with her two sons and husband in the zoo that is their household with multiple dogs, a lizard, and two frogs. She also spends her time volunteering in the PTA (something she's VERY proud of) and a local soccer organization.

Melissa Kasey / Panelist / VP of Business Systems, Yext

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